Let's Ride
Together
Partner with the fastest growing winter sport in the West. Reach thousands of fans on-site, millions on television, and a national audience that lives and breathes western lifestyle.
Get in TouchThe Opportunity
What began a decade ago as SkiJoring Utah in Heber City has become a national sensation — blending Utah's cowboy roots with its ski-town culture. PRO Skijor spans premier western destinations, bringing together elite athletes, major sponsors, and a growing national audience.
Why Sponsor
PRO Skijor
National TV & Broadcast
Your brand on The Cowboy Channel reaching 42 million homes nationwide plus streaming via The Cowboy Channel+, Facebook Live, YouTube, and Instagram Reels.
On-Site Activation
Engage directly with thousands of fans at each event. Product booths, displays, demos, VIP hospitality, and branded signage throughout the venue.
Digital & Social Media
25.6 million views across platforms in our 2026 season alone. Year-round visibility through digital, print, and social media campaigns.
Authentic Brand Alignment
Align your brand with an authentic, exciting, and family-friendly sport that resonates deeply with western lifestyle, outdoor adventure, and community values.
Proven Brand Results
Our sponsors include lifestyle brands, resorts, beverage companies, outdoor gear manufacturers, and national retailers who value brand loyalty and storytelling.
Flexible & Customizable
Tour-wide and event-specific options available at every level. We think outside the box — share your ideas and we'll build a partnership that fits your brand vision.
Let's Build Something
Together
We offer a range of flexible partnership opportunities — from tour-wide sponsorships to event-specific activations. Every partnership is customized to fit your brand vision and goals.
There are no limits to what we can create together. Reach out and let's start a conversation about what the right partnership looks like for your brand.
Get in TouchTour-Wide Partnerships
Brand exposure across all tour stops — on-site, on broadcast, and across digital and social media.
Event-Specific Activations
Target a single stop or a select few — perfect for regional brands or event-specific campaigns.
Custom Creative Activations
From VIP zone naming rights to division sponsorships — we love bold ideas that make an impact.
Digital & Social Packages
Reach millions of fans year-round through our social media, email, and digital channels.
TV & Broadcast Exposure
National broadcast on The Cowboy Channel reaching 42 million homes — plus streaming worldwide.
Think Outside
the Box
Have a custom idea? We love creative activations that align with your brand vision. Here are just a few of the unique sponsorship opportunities available — tour-wide or event specific.
VIP Area Sponsor
Own the exclusive VIP experience — branding, signage, and premium exposure in the most desirable area of the venue.
Tailgate Zone Sponsor
Be the name behind the fan-favorite tailgate section where crowds gather to celebrate and socialize.
General Admission Sponsor
High-visibility opportunity with signage and activation across the GA zone — seen by every single attendee.
Big Air Competition
Own the excitement of the jump competition — branded gates, banners, and shoutouts at the most thrilling moment of the race.
Start Line Sponsor
Be front and center where the action begins — prominent logo and signage at the most photographed spot before the race.
Finish Line Sponsor
Celebrate victory with branding at the most photographed and filmed location of every race.
Official Product Sponsor
Become the official sunglass, boot, cowboy hat, goggle, or horse care brand of PRO Skijor.
Division Sponsor
Sponsor a division such as PRO, Sport, Women's, Snowboard, All-Around, Century, Teen, or Lil' Buckaroo.
Vendor Village Sponsor
Be the official sponsor of the vendor marketplace — signage, activation zones, and media mentions throughout the event.
Food Court Sponsor
Brand the culinary hub of the event — signage, menus, and sampling opportunities at the food court.
Free Parking Sponsor
Sponsor complimentary parking — a fan-favorite goodwill activation that gets your brand noticed from the moment fans arrive.
No Ticket Fees Sponsor
Gain major goodwill by covering online ticket fees — your brand recognized on every single ticket sold.
Veterinarian Care Sponsor
Support equine excellence — sponsor the professional veterinary care team or tent at the event.
Kiss Cam Sponsor
Feature your logo and message on the crowd-favorite Kiss Cam during live big-screen moments.
Athlete Spotlight Sponsor
Feature your brand alongside highlighted competitor teams — on the website, in announcements, and across social media throughout the season.
Custom Opportunity
Have an idea? Let's collaborate. We love creative activations that align with your brand vision — anything is possible.
Have a Custom Idea?
Share your vision and we'll build a partnership around it.
TV & Broadcast
Reach
PRO Skijor is proud to partner with The Cowboy Channel — the nation's leading network for western sports entertainment. Broadcasts reach more than 42 million homes nationwide through major carriers including Altice, Charter Spectrum, DISH, DIRECTV, AT&T U-Verse, Cox, Comcast, Mediacom, and Verizon FIOS TV.
Plus streaming access worldwide via The Cowboy Channel+ app.
TV Viewers Per Event
Record-breaking viewership for SkiJoring Utah on The Cowboy Channel — rivaling or exceeding major rodeo broadcasts.
Average Viewing Time
Two full hours of live national exposure for sponsors — an exceptional level of audience engagement.
Homes Reached
Nationwide reach through major cable and satellite carriers plus worldwide streaming access.
Total Social Media Views
Across Facebook, Instagram, and TikTok — reaching millions of passionate western lifestyle fans in 2026.
What Our Partners Say
Camp Chef is proud to be a sponsor of SkiJoring Utah! We have sponsored for years and will continue to sponsor. It is great for our brand, and we hear a lot of people talking all year about it. See you this winter!
We could not have been more happy with our sponsorship of SkiJoring Utah. It was great for our existing customers and introduced us to new demographics. We also sold a bunch of product at the event!
SkiJoring Utah is WYLD! We are thrilled to be involved as a sponsor and are more than happy with the exposure for our growing brand.
Let's Ride
Together
Thank you for your interest in partnering with PRO Skijor. Together we'll bring the excitement of the frontier to fans across the West — on snow, on screen, and in the hearts of millions.
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